Lin Nianhe had no way of explaining from scratch what brand positioning was or which were marketing strategies. Talking about these things then would not only be incomplete but also likely to confuse them thoroughly, leaving them without a clue as to what should actually be done.
She could only use the simplest, most straightforward and safest method to solve the problem—she took full command and then used facts as the basis to clarify the pros and cons for them.
At times, all-member participatory decision-making was nothing more than a superficial form of token democracy, insisting on having hoodlums and robbers elect their leader would only result in them choosing the most belligerent thug. Similarly, letting those who know nothing about marketing develop sales strategies was even more terrifying than amateurs instructing professionals.
