Since even Lin Lu thought the flavor was good, Cheng Zhu's confidence in the passion fruit milk tea greatly strengthened.
And some basic marketing strategies were being implemented at this time.
This time, his marketing approach was unlike before, not solely relying on soft advertisements.
This time he even went for some very direct and hard-hitting ads, opting for a combination of soft and hard approaches.
The reason was simple; Youu Tea's popularity was already very high.
So a lot of direct hard ads were just the way to go.
Just because it was an advertisement for Youu Tea, some people would pay extra attention!
And for the soft advertising methods, he used them with such ease it wasn't even funny.
For example, he found an influencer under Zhu Youwei to record a so-called skin whitening video.
Many beauty bloggers would make videos for their followers, like teaching them how to take care of their skin, how to apply makeup, and sharing their fashion insights, among others.
