Customers of Haute Couture can be very low-key, but some prefer to be chased by the media.
Those who are high-profile make it their first order of business to put on Yan Yan's gifted shoes before the media reporters outside leave, strutting through the crowd of journalists in the "yet-to-be-released" shoes, drawing a wave of attention and burning through a wave of film.
Then there are those who have a larger fan base and aren't too interested in mainstream media, who post photos of themselves in the new shoes on social media.
Including the journalists who left with VR glasses, this time, Yan Yan sought as much media exposure as possible.
This is done not only to prepare for the market promotion of the Y·Y brand shoes.
It's also to advertise the new patented material they've invested in.
On July 7, 2015, after Yan Yan's second official Haute Couture show concluded, Yan Yan and her team entered a dominating mode on the media.
