Chen Cheng said casually, "Firstly, my investment per store will not exceed 150,000. I am not going to do what HeyTea does, nor what Nai Xue does."
"So you mean..."
"The location of the store will not be in high-end malls, shopping centers, or CBDs." Chen Cheng continued:
"My idea is to set up shops in communities, schools, office buildings, and near subway stations where there is high foot traffic."
"The rents in these areas are relatively cheaper, and the foot traffic is guaranteed. More importantly, consumers in these areas are more price-sensitive, which aligns with our 'high quality, low price' positioning."
Wen Shulin listened to Chen Cheng's analysis and nodded in agreement.
Chen Cheng's idea was very pragmatic and grounded, and it could also to a greater extent realize the vision of having a store every 10 minutes.
"What about the development of the meals?" Wen Shulin asked the crucial question, "Everything else is manageable, but how will you handle this?"
