Cherreads

Chapter 12 - Chapter 12 - Proof of Concept

The café was tucked between a florist and a bookstore, one of those places with mismatched chairs and a chalkboard menu that leaned too far left. It smelled like cinnamon and fresh ambition—two things Anna hadn't tasted in weeks.

She slid into the corner booth with her Americano already in hand, dark blazer still on. Across from her, Leah looked up from her tablet, eyes alert beneath tortoiseshell frames.

Anna didn't start with pleasantries. "Did you finish the side deck?"

Leah nodded. "Cleaned it, cross-checked last quarter's CTR benchmarks, and swapped in that equity headline you liked."

Anna took a sip. "The one they didn't let past the final review?"

"Yep. That one."

She smiled, barely. "Good."

Silence stretched. Comfortable. Unusual.

Leah tapped her stylus. "I know this isn't the pitch room, but... if you ever built your own shop?"

Anna raised an eyebrow.

"You'd run it lean, right?" Leah continued. "No fluff. No credit games. Just strategy that works and names that stay on the deck."

Anna leaned back. The idea wasn't foreign, but hearing it aloud felt like brushing dust off a blueprint she'd once buried for later.

"I'd want it to mean something," she said. "Not just be a rebuttal."

Leah grinned. "So not 'F*ck VAST Creative'?"

Anna laughed, just once. "Tempting."

Their coffees cooled as Leah outlined mock workflows, naming conventions, systems without politics. It wasn't just a venting session. It was architecture. Quiet, confident, dangerous architecture.

Anna glanced at her, something unspoken shifting. "Where did you learn all this?"

Leah shrugged. "I've been watching. And writing down what not to be."

Anna stared for a beat longer than usual. Then nodded.

As they walked back toward VAST, Anna found herself slowing near the office plaza. She hadn't even realized she was hesitating until Leah said, "Want to go around the block once?"

Anna didn't answer. Just adjusted her bag and headed for the door.

Inside, Sydney was already halfway into a "calibration meeting."

That was her word. Calibration.

It meant everyone sat in the glass conference room while she realigned timelines, reassigned tasks, and subtly revised whose name appeared where.

Anna arrived ten minutes late and said nothing about it.

Sydney was already mid-sentence when she walked in. "And moving forward, let's make sure copy and visuals are aligned before Thursday. Leah, we'll loop you in for the integration pass."

Leah blinked. Her role had never included integration, she wasn't trained for it. Anna watched the moment click. Sydney wasn't delegating. She was redirecting.

Anna didn't interrupt. She just observed.

Ben sat opposite the room, jaw tight. He didn't look at her.

When the meeting ended, Sydney stopped her at the door.

"Anna. Quick word?"

Anna turned. "Sure."

Sydney's tone was sweet enough to rot teeth. "I just want to make sure you're feeling aligned with how things are evolving. We're pivoting toward a more integrated voice, and I know how siloed your original approach was. Brilliant, of course, but it's a new landscape."

Anna stared. "You mean we're rewriting the thing I built."

Sydney didn't blink. "We're refining it."

Anna's voice dropped a register. "Right."

Later, Ben found her in the corridor near the design lab, staring at a wall of old campaign spotlights.

"I heard the calibration was fun," he said.

Anna didn't turn. "They're writing me out in pieces. One revision at a time."

"I know."

She faced him. "And you'll watch again?"

He flinched, just slightly. "I won't pretend this time."

"You said that before."

He nodded. "I did."

Anna looked back at the wall. "I'm not surviving this round. I'm replacing it."

Ben's lips twitched. "That's what I'm afraid of."

__

Her first erasure hadn't been this loud.

It was a small thing. A comma.

The kind that mattered in a tagline, one that turned a campaign from generic to lyrical.

She'd fought for it in three meetings. Explained it with cadence, tone, audience read.

When the final deck launched, the comma was gone.

And so was her name from the creative credits.

It wasn't enough to quit over. Just enough to notice.

To start the list in her head: "The places they left me out."

__

That was two years ago.

Since then, the list had grown.

That evening, Leah forwarded the email.

Subject: Quick Consult?

The sender was a mid-level brand director Anna had coached once, back before her name vanished from pitch decks. The message was clean: "We're looking for a sharp short-term strategist. I know you're busy, but would you ever consider flying solo? We could use someone like you. Quietly."

Anna read it once.

Then again.

She didn't respond. Not yet.

Instead, she walked the long way home. Past the alley that smelled like warm bread. Past the wine bar she never went into, even though she'd memorized the chalkboard specials out of habit. Her heels clicked against the cobblestones like punctuation. And for the first time in weeks, her silence wasn't armor, it was a question mark.

Could she really do it?

Not just leave. Not just survive.

But build.

The thought wasn't a rush. It was a low, humming certainty, like a pre-storm charge in the air.

She reached her building, rode the elevator to the ninth floor, and unlocked the door without switching on the lights.

The apartment welcomed her like it always had: quiet, sterile, and clean.

But tonight, something felt unfinished.

She didn't take off her shoes. Didn't unclip her earrings. She moved straight to her bookshelf and pulled down the sketchbook she hadn't opened since Lux.

She flipped past drafts, past copy lines and brand manifestos, until she found the blank page she'd saved.

She uncapped a pen.

And began.

Not for Sydney. Not for Ben. Not for vindication.

For her.

The first note she wrote was a name.

She didn't know if it was the final name of the agency.

But she knew it was hers.

Below it, she started listing everything a clean shop would stand for:

– Attribution at every level.

– No midnight deck erasures.

– Clients who paid for clarity, not chaos.

– Copy that sold and sang.

– No politicking in brainstorms.

– Credit that followed output.

– Burnout guarded, not glamorized.

And finally:

– No saving. No sacrificing. Just building.

She stared at the list, then circled the last line twice.

This wasn't a brand yet.

It wasn't even a business.

Just a blank page with her name at the top and a list scribbled in ink that hadn't dried all the way.

She looked at it for a long time.

Not because she didn't believe it.

But because she did and that belief scared her more than failure ever had.

The apartment around her was still. Dim. The only sound was the soft hum of the fridge and the occasional passing car below her ninth-floor window.

She leaned back in her chair, the old wood creaking beneath her, and let her gaze drift. Across the room sat the remnants of her old life, books she hadn't opened since Lux, the blazer still folded too neatly over the chair, a half-burned candle that had gone cold.

She hadn't lit it in weeks. She hadn't needed warmth. Just sharpness. Just focus.

But now…

She stood, crossed to the shelf, and struck a match.

The candle flickered to life with a soft hiss, casting gold over the edge of her desk.

Anna sat again, slower this time, and stared at the page.

Her fingers hovered over her phone.

The brand director's follow-up email blinked unread.

The draft reply sat open.

She didn't send it.

Not yet.

Maybe tomorrow.

Maybe after she rewrote the way this story would begin.

There would be time for contracts.

For rates. For headlines. For choosing fonts that looked like steel but still breathed.

But not tonight.

Tonight, the win wasn't in the offer.

It was in the stillness. The space between what they took and what she was reclaiming.

It was in the shape of her name on a page only she could edit.

Her hand moved again, pen scratching softly as she added a final line to the bottom of the list:

"I'll build it even if no one claps."

She circled it.

Then set the pen down.

And for the first time in months, she exhaled without defense.

More Chapters